Jerry Jones has been the owner of the Dallas Cowboys since 1989. Despite Jones’ first season as head honcho of “America’s Team” going memorably bad—to the tune of a 1-15 record—the franchise quickly found its way back to the glory days, winning the Super Bowl in 1992, 1993, and 1995.

Ever since that storied NFL run, win or lose, there’s rarely been a dull moment when it comes to all things Cowboys and, more specifically, Jones.

As recently as earlier this week, the frequently candid owner bluntly stated the following about the Cowboys’ offense:

“We’re designing bad plays, we’re designing bad concepts.”

While such a brutally harsh observation certainly sounds like one best left stated within the confines of the team facility—without a single media member in sight—this very public approach is apparently the route Jones prefers.

During his weekly Friday spot on 105.3 The Fan in Dallas, Jones downright admitted as much, outwardly explaining that he “will stir it up” when things get slow.

Here are some of the key nuggets Jones dropped during the spot, via Jon Machota of The Athletic:

“You’ll never have a day when the NFL isn’t on free TV for almost every part of it. We want to stay very accessible,” Jones said. “I think that has a lot to do with [the NFL’s popularity]. The biggest thing that makes the NFL as popular as it is, in my mind, is it’s a soap opera every day, 365 days a year. It’s promoting interest in football when the teams aren’t playing … When it gets slow around here, I will stir it up.”

As a political news analyst might say, there’s a lot to unpack here.

On a positive note, it’s a great thing to hear someone of Jones’ stature express the desire to “stay very accessible” considering we are coming off a week where there were two “Monday Night Football” games on ESPN, with one of them being exclusively broadcast on “ESPN-Plus,” a subscription-based streaming service.

Everything else, however, served as a much-needed but hardly surprising confirmation from Jones himself that he does thrive on the seemingly endless soap opera-like drama in “Jerry World” and the NFL as a whole.

And when there aren’t enough things in the pot to sir, Jones sounds like he’s more than happy to lean into it and stir up some drama of his own when needed.

As former WCW wrestling executive Eric Bischoff once famously said, “controversy creates cash,” something he eventually wrote a book about. That right there is basically the exact model Jones has been living and thriving off of for decades now, regardless of the Cowboys’ lackluster playoff success for the better part of the last 30 years.